Navigating Uncertainty
Why Icelanders are Happier Than Ever
Originally published by BBC on April 11, 2025 I was interviewed by the BBC about happiness in Iceland—we talked about equality, diversity, wilderness, nature, intuition and InnSæi. The article explores the roots of Iceland’s rising happiness, featuring my reflections on equality, wilderness, and the Icelandic spirit of InnSæi.
INNSÆI in Vanity Fair
INNSÆI was featured in Vanity Fair alongside other visionary works on intuition. Amidst growing interest in intuition, InnSæi is spotlighted as part of a new wave of writing exploring the inner world as a path to insight, resilience and connection.
Can You Trust Your Gut? The Pros (and Cons) of Intuition—According to Science
Originally published by author Rahel Fairbank in National Geographic on April 15, 2025. I was interviewed among leading scientists and strategic experts on intuition and decision-making. This piece gathers insights from leading scientists, strategists, and creatives—including Hrund—on how intuition operates biologically and cognitively, and how it shapes decision-making.
What Iceland and Switzerland Can Teach Us About Happiness, Health, and Healing by: The Optimist Daily
Why Icelanders are Getting Happier Every Year—and What We Can Learn from Them
Originally published by The Optimist Daily, April 2025 I was interviewed by the BBC about Iceland, InnSæi and happiness—and the Optimist Daily made a story about that too. This article spotlights Iceland’s cultural emphasis on equality, closeness to nature, and deep inner awareness—including how InnSæi plays a key role in national well-being.
Intuition Unveiled: On Harnessing Inner Wisdom in Uncertain Times by: iPurpose Partners
Strategy Skills podcast with Kris Safarova
Intuition: You‘re the Expert
Three keys, a quote and an invitation To celebrate the US / Canada publication of INNSÆI I‘ve been a more frequent guest on podcasts than usually. It is such a gift to get to meet all the interesting hosts and I learn so much every time. See all podcasts on my website. In this week‘s […]
The Icelandic Art of Intuition with Hrund Gunnsteinsdóttir | 307
We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it’s one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined […]
