{"id":10005,"date":"2025-12-01T21:51:50","date_gmt":"2025-12-01T21:51:50","guid":{"rendered":"https:\/\/hrundgunnsteinsdottir.com\/?p=10005"},"modified":"2026-01-05T16:16:33","modified_gmt":"2026-01-05T16:16:33","slug":"intuition-your-greatest-asset","status":"publish","type":"post","link":"https:\/\/hrundgunnsteinsdottir.com\/is\/intuition-your-greatest-asset\/","title":{"rendered":"Intuition &amp; Your Greatest Asset"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hrundgunnsteinsdottir.com\/wp-content\/uploads\/2025\/02\/Substack-header-1024x205.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Three keys, a quote and an invitation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O<strong>ne<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Authenticity\u00a0is\u00a0<strong>the quality of being real or genuine, meaning it is not a copy of someone else or a\u00a0false way of being<\/strong>. It also refers to the state of being true to one&#8217;s own personality, values, and beliefs, rather than conforming to external pressures. Authenticity is important when it comes to our ability to align with and master our intuition. If you&#8217;ve been feeling sarcastic about the human ability to be\u00a0\u00a0&#8216;authentic&#8217;, you might want to think again. The same goes for &#8216;sincerity&#8217;. \u00a0Both are important parts of our mental agility and ability make great\u00a0decisions and actions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Two<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">InnS\u00e6i and it&#8217;s threefold meaning&nbsp;is a unique&nbsp;framework to guide us into the world of intuition given what we now know from science, practice and spiritualism. And I am speaking about&nbsp;<strong>our own intuition<\/strong><strong>:&nbsp;We are&nbsp;the only people in the world that can be experts in our own intuition. For this, &#8216;seeing within&#8217; is key.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8216;The sea within&#8217; shows us how to align with it,&nbsp;where it comes from and&nbsp;how it develops over time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8216;To see within&#8217; guides us&nbsp;how to discern intuition from biases, addictions, fears and wishful thinking, when to trust it and when not.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And thirdly, &#8216;to see from the inside out&#8217; trains us to strengthen our inner compass as we navigate the ocean of life, decide, think and act during transition,&nbsp;uncertainty, complexity and chaos, &#8211;&nbsp;which is when we may&nbsp;feel the strongest how intuition is our greatest asset.&nbsp;This is also where our authentic self plays a key role.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Three<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Intuition&nbsp;never lies when we\u2019re operating in the realm of the complex and chaotic, writes Laura Huang in her brilliant new book which I highly recommend:&nbsp;<a href=\"https:\/\/elvmve.clicks.mlsend.com\/tj\/c\/eyJ2Ijoie1wiYVwiOjEyNTYwMDQsXCJsXCI6MTcyNTcwNDg2MzY5MTU4NzIyLFwiclwiOjE3MjU3MDUzMjU2MTAyODcwMn0iLCJzIjoiMzZhMmU1N2UzYzY4ODI0ZiJ9\" target=\"_blank\" rel=\"noreferrer noopener\">You Already Know &#8211; The Science of Mastering Your Intuition (2025)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Gut feel is you&#8221;, she writes, but underlines the fundamental importance of self-knowledge to our ability to have a well honed intuition, to master it. The importance of &#8216;seeing within&#8217;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trusting ourselves does not mean ignoring biases, Laura writes.&nbsp;&#8220;We make errors, like confirmation bias to confirm our own opinions, or blaming ourtside factors when things don\u2019t go our way (fundamental attribution bias),&nbsp;<strong>There are ways in which we can be primed to address them \u2013 in our own way, rather than through a method that is uniquely someone else\u2019s.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A quote:<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>&#8220;<strong>\u201cThe key is to know your own conventions, patterns, fixations, and obsessions. Own your own good, bad, and ugly&#8230; It\u2019s when you forsake who you are and defer to, even prioritize, the guidance of other\u2019s voices, expectations, or approaches over your own that it gets tricky.\u201d<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2015 Laura Huang in\u00a0<em>You Already Know<\/em>\u00a0(2025)<\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An invitation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wisdom is asking the right questions. Clarity comes with presence and heightened awareness about&nbsp;<em>how<\/em>&nbsp;and&nbsp;<em>to what<\/em>&nbsp;we pay attention.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her book, Huang tells the story when Rick Cohen was growing his company, he relied on his intuition that guided him to a counterintuitive solution to a chaotic problem \u2013&#8221; the type of problem that required his gut feel&#8221;. Rick Cohen is the owner of C&amp;S Wholesale Grocers, which is now the largest grocery wholesaler in the US, boasting $33 billion in annual revenue and fifteen thousand employees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During a crucial point in his career he needed to find a solution to a challenge that might have ruined his company. Rick asked himself:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIs this gut feel I\u2019m having a negative or positive one?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Rick&#8217;s case, it was definitely a negative on. So he further asked himself:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf I had to summarize my gut feel, what would be its tagline?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His answer?&nbsp;\u2013 \u201cWe are growing our way to decline\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This changed the course of his decision process and trajectory of his company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>My invitation this week is for you to:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Think about a challenge you are dealing with in your life or at work<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you had to summarise your gut feeling or intuition about that challenge, is it positive or negative?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What would be its&nbsp;tagline?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Write the answer in your journal and observe the physical reactions you have to it. Now think what next practical steps you can take to follow your intuition.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u221e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you for reading, as always,&nbsp;I\u2019d love to hear your thoughts and questions. If you are enjoying reading this, are&nbsp;curious to find out more and think others might be,&nbsp;please do share!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With love &amp; respect,<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hrundgunnsteinsdottir.com\/wp-content\/uploads\/2025\/02\/Signature-for-newsletter-300x111.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Three keys, a quote and an invitation One Authenticity\u00a0is\u00a0the quality of being real or genuine, meaning it is not a copy of someone else or a\u00a0false way of being. It also refers to the state of being true to one&#8217;s own personality, values, and beliefs, rather than conforming to external pressures. Authenticity is important when [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-10005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intuition &amp; Your Greatest Asset | Hrund Gunnsteinsd\u00f3ttir<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hrundgunnsteinsdottir.com\/is\/intuition-your-greatest-asset\/\" \/>\n<meta property=\"og:locale\" content=\"is_IS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intuition &amp; Your Greatest Asset | Hrund Gunnsteinsd\u00f3ttir\" \/>\n<meta property=\"og:description\" content=\"Three keys, a quote and an invitation One Authenticity\u00a0is\u00a0the quality of being real or genuine, meaning it is not a copy of someone else or a\u00a0false way of being. 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