The future belongs to those who are ‘tuned in’, connect dots and successfully navigate uncertainty to create greater possibilities. For all this, intuition is key. InnSæi is your key to thriving and leading in a turbulent world.

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Did you know that intuition is fundamental to our intelligence and well-being? That it is key to our major discoveries and breakthroughs? Do you remember the last time you listened to your intuition and what happened as a result? Hrund explores the power of intuition in today’s world through the lens of ‘InnSæi’, the Icelandic concept for intuition, and how it enables us to ‘tune in’, see the big picture, lead with impact and successfully navigate uncertainty towards new horizons.

About

Hrund Gunnsteinsdóttir

Hrund Gunnsteinsdóttir is an Icelandic thought leader, author, an award-winning serial entrepreneur, advisor and public speaker. She is the author of the book InnSæi: Icelandic wisdom for turbulent times, and Co-director and script writer of the documentary film InnSæi: The Power of Intuition, both available worldwide.

She brings a unique perspective to how we lead, live, innovate and make better choices in times of uncertainty, transition and noise. A firm believer that the change we now need in the world starts from within us, Hrund has had leading roles in the areas of development and post-conflict reconstruction with the UN in Europe and Asia, innovation, investments, sustainable and circular business transition, and education.

She was the first woman to chair Iceland‘s largest public innovation fund, was the managing director of Iceland’s sustainability centre Festa, and designed and directed Prisma, a diploma university program, recognised by the Nordic Council for responding to 21. Century challenges. Hrund is a trusted coach and advisor to leaders, businesses, universities and organisations around the world.

She is a mother of two daughters, an avid skier and nature lover. She is an Advisory council member at Yale’s International Leadership Centre, a Nordic Ignite Angel Ambassador, Yale World Fellow, and has been recognised by the World Economic Forum as a Young Global Leader and Cultural Leader, and Icelandic Ocean Cluster’s Sustainability Leader.

The challenges we face in the wider world reflect a chronic neglect of our inner world and the understanding of how everything is interconnected. Profound and practical, deftly observed and beautifully written, Hrund shines a light on how, by becoming more alert to the experience of being, we can help create the peaceful, compassionate future we yearn for.

The world is hurting. Call it what you will, us versus them, liberal versus conservative, people versus planet, there is an epic battle being waged. How does one navigate this? InnSæi, the Icelandic word for intuition, provides a compass, grounding, and framework that each human being needs and is capable of without exception.

InnSæi is both poetic and practical. A treasure trove of insights, illuminations and exercises that will help you think, feel and be differently. This book is a book for our times. For everyone and anyone who hasn't turned to stone.

Beautifully written. The book perfectly captures how we need to rediscover the world around us and deepen our sense of belonging and connection to planet earth through simple but regular practices. A great read.

Hrund's book is truly a gift to the world. I am grateful to her for writing it. It's a practical guide on how to become your best self and lead with purpose and authenticity in an increasingly disorderly world.

The future belongs to those who are ‘tuned in’, connect dots and successfully navigate uncertainty to create greater possibilities. For all this, intuition is key. InnSæi is your key to thriving and leading in a turbulent world.

Videos

Ted Talk

About

Hrund Gunnsteinsdóttir

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