The future belongs to those who are ‘tuned in’, connect dots and successfully navigate uncertainty to create greater possibilities. For all this, intuition is key. InnSæi is your key to thriving and leading in a turbulent world.

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Did you know that intuition is fundamental to our intelligence and well-being? That it is key to our major discoveries and breakthroughs? Do you remember the last time you listened to your intuition and what happened as a result? Hrund explores the power of intuition in today’s world through the lens of ‘InnSæi’, the Icelandic concept for intuition, and how it enables us to ‘tune in’, see the big picture, lead with impact and successfully navigate uncertainty towards new horizons.

About

Hrund Gunnsteinsdóttir

Hrund Gunnsteinsdóttir is an Icelandic thought leader, author, an award-winning serial entrepreneur, advisor and public speaker. She is the author of the book InnSæi: Icelandic wisdom for turbulent times, and Co-director and script writer of the documentary film InnSæi: The Power of Intuition, both available worldwide.

She brings a unique perspective to how we lead, live, innovate and make better choices in times of uncertainty, transition and noise. A firm believer that the change we now need in the world starts from within us, Hrund has had leading roles in the areas of development and post-conflict reconstruction with the UN in Europe and Asia, innovation, investments, sustainable and circular business transition, and education.

She was the first woman to chair Iceland‘s largest public innovation fund, was the managing director of Iceland’s sustainability centre Festa, and designed and directed Prisma, a diploma university program, recognised by the Nordic Council for responding to 21. Century challenges. Hrund is a trusted coach and advisor to leaders, businesses, universities and organisations around the world.

She is a mother of two daughters, an avid skier and nature lover. She is an Advisory council member at Yale’s International Leadership Centre, a Nordic Ignite Angel Ambassador, Yale World Fellow, and has been recognised by the World Economic Forum as a Young Global Leader and Cultural Leader, and Icelandic Ocean Cluster’s Sustainability Leader.

Your intuition is one of the most important – and least understood – aspects of your humanity. Hrund Gunnsteinsdóttir’s breakthrough book, InnSæi, provides a deeper understanding of your intuition and how you can develop it than ever before. Its advice can change your life. In a world of AI, your intuition will be your defining difference.

Hrund has written a powerful book that is at once a song for the soul and a guide to everyday life. Her writing has a hypnotic rhythm that made me feel I was learning from the rhythm of the ocean currents. Her wisdom comes from the heart. I was drawn into the book and read it front to back in a single sitting. It nourished my soul, and I am confident it will nourish yours.

This book is meaningful, timely and has a message that must be told. In a world of increasing uncertainty, the intelligence of your intuition and inner scorecard is found in your own body. If matters of the human spirit have piqued your interest, this book sheds light on how and why you already have most of these answers.

The challenges we face in the wider world reflect a chronic neglect of our inner world and the understanding of how everything is interconnected. Profound and practical, deftly observed and beautifully written, Hrund shines a light on how, by becoming more alert to the experience of being, we can help create the peaceful, compassionate future we yearn for.

The world is hurting. Call it what you will, us versus them, liberal versus conservative, people versus planet, there is an epic battle being waged. How does one navigate this? InnSæi, the Icelandic word for intuition, provides a compass, grounding, and framework that each human being needs and is capable of without exception.

Intuition, she argues, is unconstrained, and in fundamental to both our capacity to reason well and to be capable of creation. InnSæi - the sea within - cannot be put into boxes: its nature is to flow. She brings us the voices of leading thinkers and practitioners from different disciplines and philosophies, who help us explore the InnSæi from a wide range of perspectives... In this way she guides the reader to a more holistic perception of the world, one where the colours come back to life, and in turn help regenerate our intelligence, our imagination and our soul.

InnSæi is both poetic and practical. A treasure trove of insights, illuminations and exercises that will help you think, feel and be differently. This book is a book for our times. For everyone and anyone who hasn't turned to stone.

Beautifully written. The book perfectly captures how we need to rediscover the world around us and deepen our sense of belonging and connection to planet earth through simple but regular practices. A great read.

Hrund's book is truly a gift to the world. I am grateful to her for writing it. It's a practical guide on how to become your best self and lead with purpose and authenticity in an increasingly disorderly world.

A beautiful invitation to reconnect with the web of life that flows within and between every one of us.

InnSæi is the book – and the concept – that today’s world is yearning for.

The exercises didn’t just teach me to listen to my intuition, but taught me how to listen to my intuition again, and when to trust it.

InnSæi provides deep wisdom and practical guidelines for anyone who seeks to show authentic leadership in our world today.

This book is full of actionable wisdom: the earlier you read it, the longer it will be a source of warmth and inspiration that will stay with you for a lifetime.

The future belongs to those who are ‘tuned in’, connect dots and successfully navigate uncertainty to create greater possibilities. For all this, intuition is key. InnSæi is your key to thriving and leading in a turbulent world.

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About

Hrund Gunnsteinsdóttir

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