“The hallmark of leadership and expertise is no longer how much you know. It’s how well you synthesize and relate to people and the world around you. 

The future belongs to those who are ‘tuned in’, connect dots and successfully navigate uncertainty to create greater possibilities.  For all this, intuition is key.

Discover the power of InnSæi – Icelandic for intuition, the very foundation of our intelligence, presence and orientation in a turbulent world.”

With her unique approach to human intelligence and well-being, Hrund has become a leading voice on intuition, leadership and mindset change. „My focus is not on change management, but on changing mindsets, because that‘s where it all starts.“ 

Her book InnSæi – intuition in a turbulent world, is available worldwide and in 12 languages in 2024 and 2025. She is also the co-director and script writer of the documentary film InnSæi – the Power of Intuition (2016), shown worldwide on Netflix, Amazon prime and other streaming services.

Hrund is a trusted mentor and advisor to leaders, businesses, universities and organisations. Hrund serves on Yale’s International Leadership Center Advisory Council, is a Nordic Ignite Angel Ambassador, a Yale World Fellow, and was recognised by the World Economic Forum as a Young Global Leader and Cultural Leader. Hrund is educated at the London School of Economics, University of Iceland and Harvard Kennedy School, and has taken executive leadership courses at Oxford Said Business School, Yale University and Stanford University.