Can You Trust Your Gut? The Pros (and Cons) of Intuition—According to Science

Originally published by author Rahel Fairbank in National Geographic on April 15, 2025.

I was interviewed among leading scientists and strategic experts on intuition and decision-making. This piece gathers insights from leading scientists, strategists, and creatives—including Hrund—on how intuition operates biologically and cognitively, and how it shapes decision-making.

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