Introducing INNSÆI in the US and Canada

ANNOUNCEMENT

I am excited and deeply grateful to be able to share with you that my book INNSÆI is now out in the US and Canada. INNSÆI: Heal, Revive and Reset With the Icelandic Art of Intuition, published by HarperCollins (May 6, 2025), is the perfect companion for our healing and growth journeys.

I believe INNSÆI is the most accessible, comprehensive, and practical guide on how to align with and hone your intuition in today’s world, through the lens of InnSæi, Icelandic for intuition. The book draws on proven research and practice from psychology, neuroscience, philosophy, spiritualism, physics, business strategy, change-making, sports and the arts. It accessibly explains intuition as ‘the sea within‘ in ways that are inspiring and applicable in our every day lives.

INNSÆI has received great praise and favorable media coverage, including NPR TED Radio Hour, Vanity Fair, National Geographic Magazine, the BBC, Publishers Weekly, Low Tox Life podcast and Thought Echoes podcast, there’s much more to come in the coming days and weeks! Stay tuned on my website, Instagram and LinkedIn.

I believe that our greatest hope for a bright tomorrow lies in shifting the centre of gravity by reconnecting within, to other beings and the natural world. My book explores the ‘why’ and ‘how’ behind this statement and guides the readers how to align with and hone their intuition intellectually, emotionally and spiritually.

Now, I’d kindly like to ask for your help.

If you are interested in supporting the book and the message of InnSæi, here are 4 ways you can help:

1. Buy the book: It would help immensely if you’d buy or order the book now (HarperCollins). And if you know someone who would appreciate the book, I would be extremely grateful if told them about INNSÆI, or ordered one for a friend or family member too. It is the perfect gift to brighten and inspire!

2. Share the book: If this book helps you as much as I hope it does, feel free to share it across social media or in your substacks or newsletters! Tag me @hrundgunnsteinsdottir and @harperonebooks so we can amplify our reach.

3. Introductions: If you know someone in the media or someone who has a platform (think: podcasts, email newsletters, radio, television, etc.) I would be very grateful if you’d be willing to introduce us. My email is hallo@hrundgunnsteinsdottir.com.

4. Bulk orders: If you are a leader on a team, in an organization or member of a book club and would like to consider buying copies of the book for each member of your group, please reach out to me on hallo@hrundgunnsteinsdottir.com.

If none of those apply to you and you still want to help, ask friends, family and colleagues about their relationship to their intuition and if they’ve heard about INNSÆI.

Thank you so much. I can’t wait to share INNSÆI with you.

Praise for INNSÆI:

“Your intuition is one of the most important – and least understood – aspects of your humanity. Hrund Gunnsteinsdottir’s breakthrough book, InnSæi provides deeper understanding of your intuition and how you can develop it than ever before. Its advice can change your life. In a world of AI, your intuition will be your defining difference.”

— Bill George, Harvard Business School Executive Fellow, former Medtronic CEO and bestselling author of Finding Your True North.

“InnSæi beautifully reveals the innate power of intuition as a guiding force in our lives, offering a unique perspective that resonates deeply with me as both an entrepreneur and a neurotechnologist. In a world driven by data and logic, this book reminds us of the extraordinary insights that come from within—an essential resource for innovation, decision-making, and resilience. It’s an inspiring read for anyone looking to harness the full spectrum of human potential and reconnect with their inner wisdom.”

— Tan Le, Founder & CEO of Emotiv, and author of The NeuroGeneration

“Hrund’s book is truly a gift to the world. I am grateful to her for writing it. It’s a practical guide on how to become your best self and lead with purpose and authenticity in an increasingly disorderly world.”

— Emma Sky, OBE, Founding Director of Yale University’s International Leadership Center

“We have the technology, resources and science to become Net Positive. What we need to see on a greater scale is a shift from within. InnSæi the book provides deep wisdom and practical guidelines for anyone who seeks to show authentic leadership in our world today.”

— Paul Polman, former CEO of Unilever, Co-founder of IMAGINE and author Net Positive.

“InnSæi is the book – and the concept – that today’s world is yearning for. Quite simply, InnSaei is a masterpiece. With her unique Icelandic roots and global perspective, Hrund invites everyone to better understand their potential – to see, to heal, to connect, and to lead – and in the process, to shape a brighter tomorrow for all.”

— April Rinne, author of Flux: 8 Superpowers for Thriving in Constant Change

“InnSæi is a brilliant and spiritual masterclass on how to deeply reflect inside ourselves first before we take on challenges and bring about positive change in the world.”

— Susan McPherson, Founder and CEO of McPherson Strategies

“Whether you’re seeking personal growth, creative inspiration, or leadership insights, InnSæi delivers. Hrund masterfully demonstrates how tuning into our ‘inner compass’ can lead to profound results in every aspect of life.”

— Rossanna Figuera, Founder and CEO of Wafels & Dinges

“We gather inner wisdom over the years but can we realize our full potential without truly tapping into this incredible resource? Reading InnSæi, it became clear to me that most of us are disconnected from our own best guides. We should be our own most trusted advisor but instead we are distracted by the noise of today’s modern lifestyle. The ability to reconnect, tap in, and move in an aligned way is available to all of us as long as we are open to the idea that we hold the answers that we seek.”

— Jaime Nack, President and Founder of Three Squares Inc.

“Hrund Gunnsteinsdottir’s InnSæi offers a transformative perspective on intuition that is desperately needed in today’s business world. As we grapple with systemic challenges and the need for a more conscious approach, Gunnsteinsdottir’s insights provide a valuable framework for integrating deeper awareness into our decision-making processes. This book is an essential read for leaders seeking to navigate the complexities of modern business while striving for a more holistic, impactful, and sustainable future.”

— Jenna Nicholas, Co-founder and CEO of Impact Experience

“InnSæi will help you tap the power of your intuition so that you can make better choices and take smarter risks.”
— Michele Wucker, bestselling author of The Gray Rhino and You Are What You Risk

“InnSæi is a profound and timely exploration of how intuition and creativity can guide us through today’s complexities. Hrund Gunnsteinsdóttir has manifested a rare and transformative work that not only reconnects us to our inner wisdom but also illuminates pathways to meaningful social change in a world craving clarity and connection.”

— Valerie Casey, an award-winning Executive Design Leader and founder of Designers Accord

“Hrund has written a powerful book that is at once a song for the soul and a guide to everyday life. Her writing has a hypnotic rhythm that made me feel I was learning from the rhythm of the ocean currents. Her wisdom comes from the heart. I was drawn into the book and read it front to back in a single sitting. It nourished my soul, and I am confident it will nourish yours.”

— Daniel L. Shapiro, Director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable